Working with the media (presentation slides)

The Heart and Stroke Foundation of Canada hosted a webinar May 23, 2014, which detailed strategies for working with the media as a non-profit organization. Topics covered include: overview of different types of media and reach; which is most desirable for your cause; how to craft stories and pitch/reach the media; working with a small budget; and searching for results/evaluation. Scroll through the presentation slides, or listen to the audio recording to learn how to maximize your program's impact!