About Canada's Healthy Eating Strategy

Three years ago, Prime Minister Justin Trudeau outlined his priorities for his new health minister. They included some big ideas to promote public health through healthy eating. They were, and are, urgent. Diet-related chronic disease is the leading cause of death in Canada, costing an estimated $13.8 billion/year. (Source)

This is where Canada’s Healthy Eating Strategy comes into play with a number of important action areas. Trans fat regulations have been announced. And we see the new Canada Food Guide as an important step in the right direction, but we’re still waiting for the two pillars that have been held up by food industry push back:




Canadians need strong federal leadership to stand up for the real public interest: healthy people, healthy communities and healthy local economies. Consumers making better food choices will help support a necessary transition to a food system that is healthier, more sustainable, and more just. We need government to firmly act in the public interest and implement some bold new ideas.

As we wait for the promised Food Policy for Canada, the government must decide if it will implement some Big Ideas in the public interest, or if it will allow Big Food to hold the rest of us back. Let’s send some strong messages that we need a Healthy Eating Strategy firmly in the public interest.


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Understanding the Healthy Eating Strategy

The Healthy Eating Strategy includes a number of policies and processes. Below are two which continued to be stalled.


Canada’s Food Guide is now available

Canada’s new Food Guide was launched January 22nd in Montreal, at the iconic Jean-Talon public market. Our team was thrilled to be present. We applauded its scope, going beyond simply what to eat and getting to how we eat: encouraging more plant-based foods and less highly processed foods, and eating more mindfully and together. Read our round-up here.



Canada’s new Food Guide is a good upgrade, but skirts around issues of inequality - Jan 22, 2019 - Globe and Mail

New Canada's Food Guide is a giant step forward, dietitians say - Jan 22, 2019 - Montreal Gazette

Health experts applaud Canada’s new food guide, though some question lack of portion sizes - Jan 22, 2019 - Global News

Congratulations on the new Canada Food Guide; next step, a national school food program! - Jan 24, 2019 - Coalition for Heathy School Food Blog



Marketing to Kids Legislation

Why it matters?

Research has shown that food and beverage marketing to children affects the foods they request and prefer. Not surprisingly, the food and beverage industry spends billions of dollars bombarding kids with advertisements for unhealthy foods and beverages.

90% of the food marketed to Canadian children is unhealthy. (Source) With a third of children in Canada overweight or obese, and 70 per cent not meeting the minimum daily requirement for fruit and vegetable consumption, protecting them from advertisements for unhealthy food is an urgent public health priority.

Where is the process at now?

Bill S-228 - landmark legislation to protect children by restricting the marketing of unhealthy food and beverages - was passed by the House of Commons in September 2018. The Bill is now stalled in the Canadian Senate, where a vote has been repeatedly delayed due to lobbying from the food industry. According to the Canadian lobbyist registry, 79 industry representatives have lobbied around Bill S-228, and 233 industry meetings with government officials have been documented. (source).

As a member of the steering committee of the Stop Marketing to Kids Coalition Food Secure Canada is taking action and calling on Senators to stop stalling and hold the vote for Bill S-228 which restricts the marketing of foods and beverages high in salt, sugar and saturated fat to children who are 12 and under. You can add your voice by sending a letter to the Senators using the template letter provided by the Coalition. 



The Stop Marketing to Kids Coalition website outlines everything you need to know about the issue, and you can sign-up to take action.




Front-of-Packaging Labelling

Why it matters?

The availability of ultra-processed food (link is external) (e.g. going beyond canned fruits and vegetables) has grown dramatically over the past few decades, from 10,000 products in the 1960s to 40,000 products currently. And it has grown to be the biggest part of our diets.

“In 2015, Canadians received almost half (48.3%) of their total calories from ultra-processed foods, with the highest rates of consumption among those in whom it can do most harm — children.”

(Moubarac, JC. “Grocery stores and Canadians are bulking up on ultra-processed food.” Toronto Star. 8 Feb. 2018.)

Health Canada’s proposed regulation for Front-of-Package (FOP) food labels will help Canadians to better identify healthier processed foods by labelling food products high in sodium, saturated fat, and sugar. Foods that are healthy (e.g. whole and 2% milk, healthy oils) or self-evidently high in sugar or salt (e.g. salt, sugar, honey, maple syrup) will not require FOP labels, which was one of the sticking points identified by agricultural producer organizations in initial proposals.

"Health Canada projects 37,600 products to be affected by front-of-pack labels, while Agriculture Canada’s estimates land in the field of 84,000." (source (link is external)) Both numbers portray the importance of taking action to encourage a shift to a healthier food supply for all Canadians.

Where is the process at now?

Front of Package regulation is being delayed due to push back from industry. Health Canada has conducted regulatory consultation of Canada Gazette Part I, and consumer consultations on food front-of-package nutrition symbol’s, which closed on April 26, 2018. We are still waiting for the final amendments.

And time is running out. “According to federal rules, if the gap between the proposed and final regulations is longer than 18 months, the consultation process might have to start over.” (CBC News Canada’s new food guide might be free of industry influence, but the great food fight isn’t over yet. January 26, 2019)



Op Ed Big ideas of Big Food? It’s time for Canada’s Healthy Eating Strategy, ipolitics Nov 5, 2018

Health Canada’s consultation document Toward Front-of-Package Nutrition Labels for Canadians

CBC News Canada’s new food guide might be free of industry influence, but the great food fight isn’t over yet. January 26, 2019

World Cancer Research Fund International (2019). Building momentum: Lessons on implementing a robust front-of-pack food label