Webinar: Using social marketing to promote water and reduce sugary drinks

Social marketing - the application of marketing techniques and principles to influence the public's views and behaviours - has the potential to be used to promote drinking water and reduce consumption of sugar-sweetened beverages. This webinar provides a step-by-step overview of how to develop and implement a social marketing campaign to positively change health behaviours, including key success factors and how to overcome common barriers to using social marketing as a health promotion strategy. You will also hear examples of how the EPODE International community has successfully used social marketing to promote consumption of water and a local campaign in Ontario to reduce sugar-sweetened beverages.

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