Guide d'accès au marché institutionnel (MAPAQ, 2015)
Ce document a été realisé par le ministère de l'Agriculture, des Pêcheries et de l'Alimentation (MAPAQ). Ce guide vise à outiller les entreprises bioalimentaires québécoises en vue de leurs démarches de commercialisation, en décrivant les bases du marché institutionnel.
Plus particulièrement, il présente :
- un portrait du marché institutionnel
- les différents circuits de distribution
- les mécanismes d’approvisionnement et les pratiques
d’affaires de ce marché.
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