Manitoba on the Menu - Local & Sustainable Food Procurement - A Case Study of Diversity Food Services
Executive Summary
In Canada, interest in locally sourced food has become one of the largest movements shaping
consumer food behaviour. Locally sourced meat, seafood and produce, and environmental
sustainability were identified as the top trends in the National Restaurant Associations “What’s Hot”
Culinary forecast for 2015. Another recent study done by the Business Development Bank of Canada
identified the buy-local movement as one of the five trends shaping the retail market in Canada.
In response to this growing demand, institutions have sought to increase their local food purchases.
Schools, universities and healthcare facilities have begun to transform the way they procure food by
establishing direct relationships with local producers, growing gardens, and by shifting contracts to
make local, sustainable food a main priority.
Local and sustainable food procurement has become a way for institutions to differentiate
themselves from their competitors and demonstrate their commitment to their local community.
It has become an important selling feature for customers and has been linked to increased food
sales, local economic development and creating a sense of pride and trust within institutions. More
importantly, institutions offering local and sustainable food are showing us that this can be a good
business strategy.
This case study is a resource for kitchen managers, staff, and educators within institutions with an
interest in local and sustainable food procurement.
In this case study we learn from a leading food service in Manitoba, Diversity Food Services, who
has demonstrated that procuring local and sustainable food in an institution is not only possible,
but it is good for business. The case study is framed around key challenges and barriers identified by
institutions in Manitoba, including budget, and supply, and explores how Diversity has addressed
these challenges.
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