Appetite for organic has Quebec’s small farmers thriving

Montreal — There’s nothing new about the increasing demand for local produce; the farm-to-table experience, buying from small farmers within a 100-mile range, has been growing since the early 2000s when the locavore movement was launched in San Francisco.

In Montreal, visiting the fruit and vegetable vendors at Jean Talon Market is considered a necessary pilgrimage for discerning foodies; the coolest restaurants serve local produce, locally sourced meats. Chefs from around the city wouldn’t think of beginning their day without a trip to the market for the freshest produce or a daily delivery from a local grower.