NYC Regulation Would Ban Toys With Kids Meals
Friday, August 22, 2014
Marketing Daily
New York City lost its battle to restrict the sale of large-size sweetened beverages, but at least one member of its council is ready to take on fast-food chains over another nutrition-related issue.
Councilman Ben Kallos has introduced a bill that would prohibit restaurants from offering free or nominally priced toys, games, trading cards, or any other digital or physical incentive with kids' meals unless the meal meets specific nutritional standards.